Why are digital marketing and online presence important? Think of digital marketing as a way to make yourself accessible to the people you’re trying to target. The reach of your business or service can reach well beyond your locality and scalability becomes a reality.
You and your business need to be accessible. Whatever product or service a person looks for, they will most likely start their search with GOOGLE. If you don’t have an online presence then you won’t be found and you can’t compete.
Your brand requires a voice when your company posts on social media, no matter the platform. This voice helps your company become relatable to customers and provides a human touch.
There are a lot of Social Media platforms and they all vary in what they can and can not do. This Social Media Platform Marketing Chart breaks down the platforms by age, content types, strategies, and cons for each platform.
Your business needs exposure to find customers and the online market is the best way to make it happen. Online marketing is cheaper and delivers better results and revenues than traditional marketing tactics. There’s a much wider online reach and today’s customers expect to find a website and social media presence. Potential customers may be looking for reviews so they can learn more about your company and what people are saying. If a potential customer can’t find you online, they might think your business is not legit or not take you seriously and move on to another company.
The benefits of social media marketing enable you to humanize your business and become an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
Drive traffic between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers. You can Generate Leads and conversations directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call-to-action buttons on profiles, and appointment/booking capabilities.
Increase brand awareness by using social media platforms. The visual nature of social media allows you to build your visual identity across vast audiences and improve brand awareness. Better brand awareness means better results with all your other campaigns.
These platforms open up direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals. The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve your marketing goals.
How to improve your digital marketing and online presence with these Social Media Marketing Fundamentals:
Profile Optimization: Make sure your information is accurate and complete. Be active on your accounts. Make sure to include all links to websites and platforms.
Posting: Post useful, entertaining, relevant posts, photos, videos, lives, and stories
Engaging: Be sure to like, comment, and follow customers, followers, and influencers
Advertising: Use paid methods to reach a lot of people quickly and for reaching targeted audiences.
Measuring: Use platform analytics to see what’s working or not working
Don’t just post – participate
In other words, don’t just log in once a month to schedule out all your posts. Social media channels are communities. You need to pay attention to who’s engaging with your content and engage back – respond to comments, like, share, and comment on their posts, run live streams, post polls, and real-time questions to spark discussions, and repost others’ content.
Using social media in marketing does more than improve site traffic and increase your reach. It turns your business into a personality that your audience can communicate and connect with on a deeper level.
Regardless of which platforms you use or how you use them, the most important thing to remember is that social media is not a platform to pitch your business. It’s a community for you to express your personality, demonstrate your values, share useful information, and build up those around you. With people naturally following you and promoting your content, there will be no need for pitching. And with this approach, you’ll achieve not just your business goals but all of the other intangibles that translate to gratification and fulfillment.
Ready to improve your online presence and still don’t know where to begin, we can help, please contact us here for more information.
