If your brand feels outdated, looks too similar to competitors, or no longer reflects your company’s values or identity, then you may need to consider a rebranding strategy. Here are a some helpful tips to guide you in the right direction:
Refocus through Research
Rebranding strategies should be based on research, introspection, and careful planning. The process can’t be rushed and should be done carefully all the way through the launch. By taking the time to research what could make your brand desirable to your preferred audience and market, you ultimately build a deeper connection with your consumers.
-When researching for a rebrand, you can consider things like:
-How people perceive your brand today vs. your competitors
-What you want your brand to represent
-Who you want your target audience to be
-How can you connect more with your customers
-What creative or visual elements need incorporated
Address Your New Aesthetic
As a business, you want customers to remember you, but if your brand doesn’t stand out among competitors, you might get passed over for a brand that has a more memorable reputation or a more eye-catching logo. You’ll want to use your brand’s vision, mission, and values to inspire your new logo, website color palette, and overall identity. (Hiring a graphic designer is a great idea) This process can be really fun and creative! You can get inspiration by creating a vision board with things you find visually appealing, such as:
-Colour palettes
-Fonts / Logos
-Images / vibes
-Shapes / Patterns
-Website Design Inspiration
Identify Your Target Audience
Understanding your target audience is key to the success of any rebranding. Consider factors like age, gender, education, income, and location to determine who is most likely to buy your product or service. You can also look at your current customer base to identify commonalities and understand why they buy from you. Customers who feel like your brand understands their values and specific needs are more likely to choose your services over the competition.
Plan a Successful Launch
Every rebrand should have a content plan that includes marketing to both your existing customers and the general public. Use a combination of email, blog, and social media, along with paid ad campaigns, like on Facebook or Instagram to reach new audiences. Involving your current followers in the rebranding process helps them anticipate the changes, while also building brand loyalty. You can do this by teasing your launch or rebranding with hints, clues, countdowns, sneak peeks, or previews.
A rebranding strategy can help you rethink, refresh, and reposition your brand as efficiently and effectively as possible. Approaching the decision that a rebrand is the right move for your business is no simple task. If you and your company are at the start of that journey, and are still considering whether a rebrand or a brand refresh is the right thing to do, then Contact Projects Made Simple today! We would love to assist you!
Resources:
https://blog.hubspot.com/marketing/rebranding
