It’s important that you choose the right logo colors for your brand since colors hold meaning and characterize the attitudes others have toward your business. Whether entering a new business or changing the image of an existing one, knowledge of color and its effects can be extremely beneficial. Here, you will learn how to choose the best colors for your business to help attract your target audience and make your logo stand out at first glance!
Colors and the Human Mind
Color is one of the ways that the public can easily associate emotions with a brand or even set a common atmosphere. Color creates impressions and distinct brand images that people find easy to remember.
There’s evidence to show that colors impact emotions and choices. Here is a list of color examples and the emotional messages they send to the human mind:
Reds: Excitement, Passion, Danger
Blues: Trust, Reliability, Coolness
Yellows: Warmth, Cheer, Happiness
Oranges: Playfulness, Warmth, Vibrance
Greens: Nature, Freshness, Growth
Purples: Royalty, Spirituality, Dignity
Golds: Prestige, Expensive, Elegant
Black: Sophisticated, Elegance, Mystery
White: Pureness, Clean, Youthful
Using Color Combinations
After determining your primary color, the next step is to decide on other colors that help complement it.
