On May 13, 2019, Mailchimp has announced a major pivot in business strategy, aiming to be a full-service marketing platform. A go-to platform for managing the entirety of your relationship with a customer, not just for email marketing. 
“Mailchimp has been moving beyond email for the last two years with feature introductions like landing pages, Facebook ads, Google remarketing ads, postcards, social posting, and some marketing CRM tools. Today’s announcement essentially brings all of those tools together, along with CRM and a new website builder product, into a single platform with tiered pricing.”
Mailchimp changes included switching to a tiered pricing structure to reflect their move from an email service to a full-service marketing platform. The biggest change so far is that Mailchimp no longer determines monthly charges based on total subscriber count. Instead, Mailchimp now bases monthly charges on a new metric which it calls Audiences, which some users may have noticed appearing in their accounts recently. Audiences also includes unsubscribed emails, meaning that users will be charged for unsubscribed emails as well as subscribed ones.
Mailchimp has stated that their new pricing plans apply only to new users, so existing paid monthly plan user accounts won’t be affected unless you purchase a new plan to use more features. Those on a free plan who transition to a paid plan will do so under the new pricing, with no option to be grandfathered in under the old system. You can remain a free user so long as you have 2,000 or fewer contacts in your audience.
There are quite a few limitations now for free users including the ability to only have one audience, and limited automation options!
So next time your in there, be careful, and also double check your billing with Mailchimp to make sure you’re on the right plan for you!
Need some help with your Mailchimp services? Contact us at Projectsmadesimplellc.com or email us at info@projectsmadesimplellc.com.
